Workplace wellness has become a growing trend in recent years, as more and more companies are recognising the benefits of promoting the health and wellbeing of their employees. As a result, the workplace wellness market is a rapidly growing industry, and as a hospitality venue you can use this to help achieve your profitability objectives in 2023.

[Pull quote] “The most successful organisations are now turning their attention to employee wellbeing as a way to gain emotional, financial and competitive advantage.” Tom Rath, Gallup, Author and Consultant on employee engagement, strengths and wellbeing

As a hospitality venue, it is worthwhile reviewing your current offering and look to provide new cutting edge services, events and packages that are specifically designed for these organisations who are seeking to invest in more diverse and innovative wellness programmes.

One trend that is becoming increasingly popular is the integration of technology into spa treatments. Some spas are now offering virtual reality experiences, such as virtual meditation or guided relaxation sessions. Other spas are incorporating wearable technology into their treatments, such as fitness tracking devices that can be used to monitor progress and customise workout routines.

Clients are becoming more focused on sustainable and eco-friendly practices. Giving clients the choice to opt for using organic and locally-sourced products, as well as implementing energy-efficient and water-saving practices to reduce their environmental impact may help you gain a competitive advantage.

Another trend in the spa industry is the focus on personalised wellness programs. These programs often involve working with a functional medicine practitioner to create a personalised plan that addresses the client’s specific health concerns. These programs may include a combination of treatments such as massage therapy, hydrotherapy, and skincare treatments, as well as functional medicine consultations and functional medicine-inspired treatments. Expanding the expertise within your existing team can help you to broaden your current offering to attract more corporate clients.

Looking to include a form of education or coaching within these packages can be very successful as this will often be high on a workplace wellness outcome checklist. Offering workshops and seminars as part of a corporate package, covering wellness topics such as stress management, healthy nutrition, and fitness will fulfil this criteria. These workshops can be held at the spa or on-site at the company, and can be tailored to the specific needs of the company and its employees.

In summary, the key to capturing the workplace wellness market is to tailor your services and offerings to the specific needs of the company and its employees. By incorporating the latest health trends, technology and expertise, which align with the unique needs of the company and its employees, you can offer services and programmes that are relevant, convenient, and effective. This can lead to increased revenue and customer satisfaction for your business, as well as improved health and wellbeing for your clients’ employees.

With the workplace wellness market rapidly growing those that take action to capture this market now will be well positioned for success in the future.